Engineered for iPhone 17 · Ceramic Shield 2
Barely There.
Boldly Protected.
The only screen protector engineered to work with Apple's Ceramic Shield 2 — preserving its native anti-reflective coating while adding invisible Diamond-Grade protection.
$99.99
Free shipping · Lifetime warranty
Diamond-Grade Protection
Hardness Rating
≥95%
Light Transmittance
0.33mm
Ultra-Thin Glass
Lifetime
Warranty
THE PROBLEM WE SOLVED
Apple Engineered the Perfect Screen.
Most Protectors Ruin It.
iPhone 17's Ceramic Shield 2 has a native anti-reflective coating that cuts glare by up to 50%. Every generic screen protector stacks reflective layers on top — increasing glare, dulling your display, and undoing Apple's engineering entirely.
Pure Clarity. is the first screen protector reverse-engineered to complement Ceramic Shield 2. It protects your screen without compromising a single pixel.
CROSS-SECTION LAYERS
Pure Clarity.
UV + VACUUM BONDED · 0.33MM THIN · 9H ≤0.6% AR
Ceramic Shield 2
APPLE NATIVE AR COATING · 50% GLARE REDUCTION
Super Retina XDR Display
OLED · 2000 NITS · P3 WIDE COLOR
Pure Clarity.
ZERO GLARE ADDED
Generic Brand
+GLARE STACKED
ENGINEERING EXCELLENCE
How Pure Clarity.
Works Differently
1
Apple Reduced the Glare
Ceramic Shield 2 is engineered with a native anti-reflective coating, cutting screen reflections by up to 50%. It's Apple's finest display engineering to date.
2
Generic Protectors Destroy It
Ordinary screen protectors add reflective glass layers on top — often increasing glare significantly and dulling the display. You pay for a premium phone, then degrade it.
3
Pure Clarity. Preserves It
Pure Clarity. is engineered to work with Apple's display — maintaining clarity, contrast, and visibility while adding invisible, durable protection. Zero compromise.
ENGINEERING EXCELLENCE
Every Detail.
Precision Engineered.
Optical Clarity
≥95% light transmittance preserves your display's native brilliance. Colors remain true, contrast untouched — exactly as Apple intended.
≥95% TRANSMITTANCE
Full Device Coverage
Front, back, and camera lens — complete device protection with zero cutouts. UV + vacuum bonded installation means a seamless, bubble-free fit every time.
FRONT + BACK + LENS COVERAGE
Free Shipping
Every order over $100 ships free, worldwide, within 24 hours. Premium packaging included — because the unboxing is part of the experience.
FREE ON ORDERS $100+
Diamond-Grade Hardness
High-aluminosilicate tempered glass — independently tested. Scratch-proof against keys, coins, and everyday wear.
INDEPENDENTLY CERTIFIED
Max Anti-Reflectance
Our proprietary AR coating adds ≤0.6% reflectivity — maintaining, not adding to, Ceramic Shield 2's native anti-reflective properties. No glare, ever.
≤0.6% REFLECTIVITY (AR)
Lifetime Warranty
Single lifetime replacement — no questions, no conditions. We stand behind every protector because it's engineered without compromise from day one.
SINGLE REPLACEMENT, LIFETIME
The Pure Difference
Why Discerning Owners
Choose Pure Clarity.
| Feature | Pure Clarity. | Generic | Premium |
|---|---|---|---|
| Ceramic Shield 2 compatible | ✓ Engineered for it | ✗ Degrades it | ✗ Ignores it |
| Glare added to display | Zero | Significant | Moderate |
| Light transmittance | ≥95% | ~70–80% | ~85–90% |
| Hardness (Mohs) | Diamond-Grade Protection | 7–8H (self-reported) | 8–9H (self-reported) |
| Installation method | UV + Vacuum bonded | Self-adhesive | Self-adhesive |
| Coverage | Front + back + lens coverage | Front only | Front only |
| Lifetime warranty | ✓ Included | ✗ | Limited 90 days |
Customer Reviews
Trusted by Those
Who Demand the Best
"I've tried every screen protector on the market. Nothing comes close. My display looks completely naked — you genuinely forget the glass is there."
Jonathan M.
Partner, McKinsey & Company — New York
"The clarity is extraordinary. After switching to Nua Pure Clarity. I realised how much the old protector was dulling everything. The difference is night and day."
Elise T.
Creative Director — London
"Worth every cent. No bubbles, no dust, perfect fit. And the lifetime warranty means I'll never worry about my screen again. This is how premium should feel."
Marcus A.
Venture Partner — Dubai
Choose Your Shield
Two Expressions.
One Standard of Excellence.
Most Popular
Pure Clarity.
Invisible clarity. Maximum optical performance for iPhone 17. The purest expression of your display — exactly as Apple intended.
$99.99
- Optical Clarity — ≥95% transmittance
- Diamond-Grade Protection
- Full front + back + lens coverage
- UV + vacuum bonded installation
- Lifetime single replacement warranty
Pure Intimate.
All the clarity of Pure Clarity. with a precision 28° privacy shield. Your screen stays private at airports, cafés, and in every boardroom.
$129.99
- 28° anti-peep privacy angle
- ≥69% transmittance (AR + Privacy)
- Diamond-Grade Protection
- Full front + back + lens coverage
- Lifetime single replacement warranty
PURE INTIMATE
Private when it matters.
Clear when you need it.
Your iPhone goes everywhere — airports, cafés, trains, meetings, and quiet moments in public. Pure Intimate keeps your screen clear from the front and discreet from the sides, so your messages, payments, photos, and work stay yours.
$129.99
Free shipping · Lifetime warranty
Our Promise
Confidence in
Every Purchase
Lifetime Warranty
Single replacement, no questions asked, ever.
30-Day Returns
Not satisfied? Full refund, zero conditions.
Ships in 24 Hours
Express worldwide delivery, every order.
Secure Payment
Apple Pay, all major cards, 256-bit SSL.
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and Recommendations
Ready to Upgrade?
Your iPhone Deserves
Pure Protection.
Join thousands who refuse to compromise on clarity.